Corporate gifting in India has evolved into a multi-channel brand reinforcement tool that complements digital marketing, sales outreach, and offline engagement. Businesses that integrate gifting into their broader communication ecosystem are able to create stronger, more consistent brand impressions across multiple touchpoints. Instead of operating

Corporate gifting in India has progressed from a visibility tactic to a performance-driven channel that influences pipeline generation, deal conversion, and retention. Organizations that treat gifting as part of their go-to-market system—rather than a periodic activity—are able to convert brand impressions into measurable outcomes. With structu

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In a rapidly evolving global economy, management education must continuously adapt to meet the changing needs of businesses and industries. Institutions that succeed in this space are those that combine strong academic frameworks with real-world exposure. Dayananda Sagar Business School (DSBS), located in Bangalore, has emerged as a notable institu

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